The great discontent paula scher biography

With Susan Kare we started a series of blog entries at telling advertising agency to talk about the great graphic designers of history. We saw that thanks to talent and work it was possible to find a place in an era where men were the big names in the world of Graphic Design and Advertising.

Today we are going to review the life and work of Paula Scher. The great graphic designer of the 90s in the United States and one of the most relevant figures of graphic design of the last four decades.

Paula Scher was born in 1948 in Virgina and studied at the Tyler School of Art in Philadelphia. She soon began her work in the world of advertising and design at CBS Records where she was hired in the advertising and promotions department.

In this department she did not feel comfortable and decided to go to the competition, Atlantic Records, where she became Art Director, beginning to design album cov the great discontent paula scher biography4 RUTA